Viñalba becomes Official Wine Partner of Bath Rugby

Leading Argentine wine brand Viñalba is to become the first ever Official Wine Partner of Premiership Rugby Club Bath Rugby.

As part of an initial two year sponsorship agreement to start from July 2023 for the 2023/2024 season and beyond, Viñalba will be available at the iconic home of Bath Rugby ‘The Rec’ at all home matchdays as well other Bath Rugby official events. Viñalba will also feature at the back of all first team playing shirts at home and away games, on advertising boards pitch side and official match day programmes.

Craig Durham, MD of Buckingham Schenk comments: ‘As our first ever high profile partnership for Viñalba, I couldn’t be more pleased for us to become the first ever official wine partner of Bath Rugby. The synergies between Viñalba and Bath Rugby are plain to see and I cannot wait to start working with them for the 2023/2024 season onward’.

Viñalba Owner and Head Winemaker Herve Joyaux Fabre adds: ‘We’re delighted to become the first official wine partner of such an iconic club as Bath Rugby. Their heritage, dedicated fan base, love for their supporters and their plans for the future completely align with what we are trying to achieve with Viñalba.’

Produced by award-winning winery Bodegas Fabre, Viñalba was launched in the UK in 2007 with Buckingham Schenk. Since then, it has won over 300 medals in major wine competitions and it is now sold in 8 countries worldwide. Viñalba is the 6th largest Argentinian wine exporter to the UK.

Bodegas Fabre is a family-owned winery in Lujan de Cuyo near Mendoza, set-up and run by husband and wife Hervé and Diane Joyaux Fabre. Hervé J. Fabre, born in Bordeaux, arrived in Argentina in the early 1990s when Malbec was viewed as little more than a blending partner, and he became first winemaker to elaborate a premium single varietal Malbec in Argentina.

Hervé launched Viñalba in 2007 as a joint venture with Buckingham Schenk and it is now sold in 8 countries worldwide. Last year, over 1 million bottles from the Viñalba winery across a range of brands were sold in the UK. Viñalba has won in excess of 300 medals and over 20 trophies in major international wine competitions since its launch. Most recently, Herve J.Fabre won 2018 IWC Red Winemaker of the year and 2017 IWSC Argentine winery of the year. Viñalba is widely available in the UK in Majestic, Tesco, Morrisons, Waitrose, Amazon, Good Pair days and other online retailers.