Viñalba Pop-Up Shop – celebrating 10 years of Viñalba

by David


In 2017, Viñalba celebrates its 10th anniversary.  In order to toast the success, we joined Viñalba to run a week-long pop-up shop in the heart of Shoreditch, London, showcasing the best of Argentine wine and culture.


On the back of new listings for Viñalba with Morrisons & Majestic, as well as IWC & Decanter awards success, it really has been a year to remember for Viñalba.

For a whole week, we took over an empty space in London, and turned it in to La Casa del vino Viñalba, a pop-up shop designed to bring a little bit of Viñalba and Argentina to the good people of East London.  With free tasting all-day every day, special offers, and exclusive wines, the shop was buzzing all week, and it was a fantastic chance to spend time engaging with visitors and telling the great story of Viñalba.


On the Tuesday evening, we hosted a special 10th birthday event, with friends, colleagues and contemporaries from across the wine industry invited along.  Diane & Hervé, the owners and pioneers behind Viñalba, came over from Argentina to join us for this special occasion, and it was a great opportunity to thank everyone who has helped Viñalba grow into one of the UK’s biggest and most-loved Argentine wine brands.

Thanks to everyone who came along to help us celebrate and everyone who came and tasted the wines over the week.